Brown is Not Boring: How to Use Brown To Create Stability

When I think of brown, I think of coffee, chocolate and tree trunks, some of my favorite things! What do you think of? At first glance, brown might seem like a rather dull color! But wait, it’s not. Brown is not only incredibly varied in shades and tones, it can add a sense of strength, wisdom and stability to a visual style, whether for business or personal style. What the Color Brown Conveys Brown is a stabilizing color. It signals security and stability, reliability.  Think of tree trunks, especially those of trees that have been around for decades and longer. … Read More

3 Tips for Choosing What to Wear to your Next Interview

On one of the worst interviews I ever did I blame on my clothes. I wore pumps with higher heels than I was used to and a skirt that was a tad shorter than my normal hit-the-knee level. I was also dressed in all black. Stilettos, A-line skirts and an all-black outfit looks amazing on some people. For me, it was a disaster. It wasn’t a disaster because of the clothes themselves, but because of how I felt in them and how I exuded those feelings without even meaning too. And because I felt nervous and awkward, my conversation stuttered … Read More

How to Add Energy to Your Life & Business with Orange

I was standing next to my grandpa, probably twelve or thirteen at the time. Side by side, we looked at a series of paintings Grandpa recently finished, all hung up on the wall for him and my grandma -his partner in business and life- to evaluate. He leaned over to me and nodded towards the paintings. “People like orange,” he said. “They’re drawn to it. But it’s important-” and when he said this, he tilted his head towards me and looked at me from the corner of his glasses, “-not to use too much.” I took it all in, nodding … Read More

How to Create a Smart & Strong Connection with the Color Blue

Blue is one of the most well-regarded colors. Many people identify it as their “favorite” color. It seems like blue is an ideal color to add into your brand, right? Like, one of those colors that’s a no-fail win to attract the audience you want. But hold on. Just like all the other colors, blue can be incredible or it can feel off, as if it doesn’t go with the mood of the brand. It all depends on how you use it. The blue Cookie Monster on Sesame Street (my fave character as a child) and the blue of a … Read More

A Guide to Seasonal Archetypes for Your Brand

Hey creative friends!  I wrote this post when I was writing marketing material for small business owners, so you’ll read the occasional branding and business development reference BUT the concept of seasonal archetypes is the same whether you are designing the look of your business or choosing what colors to paint your next gorgeous art piece. Enjoy! You and I can have the most helpful, creative, incredible business in the world, but if we sink into the abyss of looking and sounding like everyone else, no one will know we will exist, we won’t connect with the right customers and … Read More