A Guide to Seasonal Archetypes for Your Brand

Hey creative friends!  I wrote this post when I was writing marketing material for small business owners, so you’ll read the occasional branding and business development reference BUT the concept of seasonal archetypes is the same whether you are designing the look of your business or choosing what colors to paint your next gorgeous art piece. Enjoy! You and I can have the most helpful, creative, incredible business in the world, but if we sink into the abyss of looking and sounding like everyone else, no one will know we will exist, we won’t connect with the right customers and … Read More

How to Use a Spring Palette in Your Art Work

I was walking by a kitchen store recently, one of my favorites to browse in- Sur La Table. They had the loveliest spring dish set that with a blue hydrangea floral pattern. The pattern was a little on the large size- too big for elegant summer or a formal winteresque meal- but it was perfect for spontaneous spring. The flowers seemed almost as if they might float off the plates. I felt happy just looking at these dishes. Suddenly I was standing in the walkway of the store, mentally laying out the menu for a spring brunch and thinking,  “what … Read More