In the previous post I talked about the benefits of batching your content (you can read more about it here).
But the batching method typically begs another question: “that sounds good, Melissa, but I don’t know exactly what I’m going to be writing about! I know I need to create content, but what am I going to talk about”…..or…..”there’s so many ideas, I don’t know where to start” ..or….”my audience already has heard/read/seen all of it before…”
I’ve heard these objections before (and said a few myself). There’s a lot of overwhelm going on in the world today and it’s so easy to get sidetracked by thirty-eleven things. Creating an editorial calendar has made content creation much easier, less stressful and more productive for me and helpful for readers.
The best way to create great content is to create an editorial calendar. Before you start groaning at yet another thing to do, hear me out (insert smiley face emoticon here). An editorial calendar has lots of benefits. Here’s a few of my favorites:
- An editorial calendar frees up your time.
No more time spent looking at the blank screen or stressing about ideas on what to talk/write/shoot. The editorial calendar is your map that aligns your content creation to your vision and to what your audience wants to read.
- An editorial calendar is a map that keeps you on the path.
I create a calendar for three months at a time. It’s enough time to keep me focused and allows me to pivot in the following quarter if the audience have more questions or are responding to something especially well.
- An editorial calendar helps your audience know where you’re going too and creates hungry fans.
Have you ever listened to a podcast as soon as it hits your stream or clicked on a blog post every time it hits your inbox. That’s usually the work of someone who is paying to attention to what their audience wants and creating content especially for them. An editorial calendar helps build in a natural anticipation for what’s coming next for the people who want it most.
- There’s no more content creators block when you have an editorial calendar.
When you’ve made your calendar, you know exactly what you’re writing or recording and why. There’s no lag time or staring at the blank screen, wondering what to write.
- Creating content over a period of time on the same topic is one of the best ways to slowly but steadily grow an audience who likes what you produce and keeps coming back for more.
Content marketing is an excellent way to build a great business over a long period of time and Brian Clark, founder of copyblogger is one of the original guys who shared how to use content to build a business. Brian Clark started CopyBlogger, writing only about topics that pertained to writing content to grow one’s business, specifically combining blogging and copywriting. As a lawyer and real estate agent, he could have thrown in a bit of diversity and talked about those things.
But he stayed focused on writing, blogging and copywriting as a way to grow one’s business. People started to read, tell their friends and ask for more content. Today, CopyBlogger is a lucrative business helping people create content to grow their businesses.
Part of his success was his focus. Part of it was how helpful Brian was to the audience who needed him. And the last third of his success was the quality of the content. It really worked as many businesses who applied his techniques discovered.
An editorial calendar keeps you focused so you don’t merge off onto unrelated topics that don’t benefit your audience.
- An editorial calendar can become an integral part of your branding because it’s your voice.
Branding your business is the art of setting yourself apart from the competition and one of the best ways to do it is to express your business personality as authentically as you possibly can. I call it styling, because just like a personal stylist identifies what looks best on you and what must go, styling your business focuses on who you are, what looks best on you and what is not helpful for the business. If you want to create a brand that keeps people , what you include on your editorial calendar will be all about driving that goal of how to share your voice and let people get to know your business.
- An editorial calendar can create a business breakthrough.
There’s a lot you can do with your content. Many times business owners don’t realize the treasure chest of information they have that their audience wants to know about. An editorial calendar shows you how much you know and launches creative ideas to grow your business.
I’ve had ideas for new areas of growth, a course or speaking topic after creating editorial calendars based on my experience and what others were asking me for more information on. I’ll show you how you can do the same in your business.
In the next month, I’ll be writing more about editorial calendars, how to write one out, how to know what people want to read, how to find the time in a busy schedule to create the content and how to outsource help. Creating an editorial calendar has been so helpful to me, the people I know and the clients I’ve worked with, that I’ve created a course that will be coming out at the end of the month. I’ve broken down the steps so you can complete the course and get your editorial calendar done in a single day.
If you’d like to find out more about the course (and get a sneak preview), subscribe to the newsletter. I’ll include links to the posts so you won’t have to check in on the blog, plus you’ll get insider access to stuff only subscribers have access to.