Below are questions I receive about styling (designing) your brand, color psychology, how to know what colors to choose for your brand, how to find a good designer, etc.
Do I have too many colors in my logo?
There isn’t a thing as too many or too few colors in your logo. Instead, the important question to ask is: does the logo reflect my business personality?
We want your business logo to stand out in the minds of your audience, but again, it should be as a part of your overall brand. It shouldn’t stand out as a sore thumb.
I ran into a gentleman who asked me to evaluate his logo. It was a multitude of colors- warm and cool- with a mixture of different shapes, both curving and geometric. It was a bit jarring on the eyes because it had so much of everything in it. I couldn’t tell who he was trying to reach or even what he was about. He said to me, “I made it for myself and I like it.” That’s fine and well if you are designing for your own satisfaction, but if you want to make a logo that connects with your customers, it needs to express your business in a way that creates an emotional connection with your customers. It’s important to draw them in, not confuse them!
Another business owner also had several colors within their logo but they fell under the bright and light spring archetype and they expressed her energetic business. It was an appropriate logo that reflected who the business was and how they could serve their customers (lots of energy to get stuff done!)
For more ideas on how to create a logo that expresses who you are and draws your best customers to you, this post will provide guidance.
What kind of colors are the best for a kids brand?
Traditionally, colors children will be drawn to fall under the spring season: light, warm and bright colors.
There is a lot of variety here, especially when one considers the age group of the children, the specific segment of children (i.e. creating a line of dance clothes for children interested in ballet vs. an adventure game app for kids in the 6-11 year old age range).
Start with your business: what are you about? How would you describe yourself? What do you want the kids to experience with your product?
If you don’t find the question you’re looking for, you can contact me here. Are you branding or re-branding your business? Schedule a thirty minute discovery session with me to see if we’d be a good fit to work together. This is is a no pressure call- at the least, my goal is to give you a direction to go in with your brand. Contact me at (916) 365-3924 or use the contact page here.
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